This shows the immense growth potential of the platform’s ad income.
This statistic also demonstrates the effectiveness of Facebook Ads and the potential for businesses to reach a large audience through the platform. is able to generate through advertising, which is the primary source of income for the social network. This highlights the significant amount of money that Facebook Inc.
Meta (previously Facebook Inc.) generated approximately 113 billion dollars in ad revenues in 2022. The average Facebook conversion rate for paid Facebook advertisements across all industries is 9.21%, and a high conversion rate should be 10% or above.įacebook advertising has become more expensive and less effective, with organic reach decreasing to 1-2%, meaning businesses with small marketing budgets may struggle to use Facebook advertising regularly. Facebook’s ad income is projected to increase by over 75% between 20, accounting for 10% of all ad income worldwide.
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